Head of People Experience & Culture, Virgin Group (Parental Leave Cover)


Direct use of the Brand through People Experience across the Virgin Group

For more information about Virgin Management click here

Key Responsibilities:


  • Lead evolution & delivery of the Group People Experience strategy, including routinely reviewing and refining focus against Virgin’s strategic priorities and objectives working, closely with the Group CPO, Impact Director and Managing Director, Virgin Brand.
  • Achieve C-suite buy-in for any changes to the Group People Experience strategy and report against key plans.
  • Work with the Brand Strategy and Insight team to inform and evolve the People Experience strategy, as well as to interrogate Group performance and enable reporting.
  • Work closely with the Group CPO and Director of Impact to both inform, and help embed and bring to life their broader strategies.

Programmes – Execution & Comms

  • Lead a cross-team and multi-agency project to develop and launch a new global internal engagement platform, including ensuring a compelling proposition and launch campaign that lays the groundwork for platform success and influence on organisational change over time.
  • Drive a vision for Group level cultural evolution, including through a Product led shift facilitated by the new global internal engagement platform; aiming to step change collaboration between Virgin companies and peers, and bring it to life the Virgin family experience. Have significant influence on key senior Virgin company stakeholders including CPOs, PDs and Comms Directors, in order to engage them with the Group strategy and achieve adoption of plans.
  • Work with Group Head of Internal Comms and Brand Activation Manager to guide development of colleague engagement campaigns, and to plan communications for Virgin company People and Culture teams.
  • Guide and support Brand Activation Manager in developing and delivering compelling Group-wide initiatives and events that create distinct and valued Family experiences for Virgin colleagues globally.
  • Drive Virgin company and colleague engagement with the Brand, through regular communications and production of compelling assets and resources that support codification and innovation of Virgin culture.

Account Management - Relationships and influence

  • Anticipate and respond to key Group People risks and opportunities globally, including working with Brand, Purpose and Communications Directors to raise or manage issues in a timely way.
  • Manage relationships with the most senior People Leaders at Virgin companies and strategic topic leads (where those are different contacts) liaising closely with Group CPO, Impact Director and Managing Director, Virgin Brand.
  • Provide expertise and proactively champion focus on Belonging, Wellbeing and Future of Work internally and amongst Virgin companies, including managing regular virtual forums for company topic leads.
  • Work closely with the Brand Development and Creative Capabilities teams, championing the Colleague perspective alongside Consumer considerations across multiple strategic projects, including via monthly 121s with the Regional Brand Development Directors, and with the Brand Director, Creative Capabilities.
  • Engage and directly brief members of the V Team (C-Suite), and other Virgin companies' Leaders, as appropriate to the work.
  • Collaborate with Virgin Unite to support their mission and leverage assets for Virgin companies’ gain, including working closely with the Director of 100% Human.
  • Work with Virgin Group People team to support innovation in our Virgin Group People Experience & Culture (particularly within VML & Red) and to collaborate on internal plans in relation to our People & Culture - including in relation to DE&I.
  • Manage a small team of direct reports and the team’s budget.


We are truly open-minded on your qualifications and would welcome candidates who can demonstrate transferable skills and genuine passion for the role, so please use these points as a guide rather than absolutes:

  • Significant experience in a relevant role
  • Experience working with or within well-known Consumer brands
  • Experience in a leadership role
  • Proven ability to influence and engage C-suite
  • Proven ability to bring together multiple senior stakeholders with diverse objectives
  • Success engaging Leaders across complex internal and/or industry structures
  • Experience leading agile teams and agencies effectively
  • Experience managing a team that includes external partners
  • Experience leading large and complex projects
  • Experience leading digital transformation projects
  • Experience leading internal change projects
  • Experience leading delivery of significant campaigns and events
  • Internal Comms and people engagement expertise
  • Relationship management credentials
  • Deep knowledge of, or experience in, People HR
  • Insight on People Experience and Culture trends
  • Deep knowledge and appreciation of the role of Brand in driving internal Culture
  • Experience influencing or leading corporate DEI, Wellbeing and Future of Work programmes and strategies
  • Insight on Brand Creative, Marketing, Development and Insight
  • Experience in Consumer as well as People engagement preferred
  • Experience working within a matrix structure preferred
  • Experience within a global business preferred

Personal Attributes

Our Culture Pact sets out the attributes we look for in our Virgin people:

  • Purpose driven – You are values driven, striving to be human, brave and visionary in how you work. You are committed to doing the right thing and relish doing your bit to help us change business for good.
  • Inclusive team player - You are a curious, perceptive collaborative and responsive team player. Keen to learn and understand, you recognise the strength in diversity and seek to behave inclusively always. You are thoughtful and supportive and consistently value the ideas and contribution of others.
  • Flexible and future focused - You are flexible but remain focused, and always balance the needs of the company and team with your own priorities. You willingly adapt to the evolving needs of the business, are receptive to new ways of working and keen to play your part in driving positive change in our culture.
  • Always accountable - You embrace responsibility and take pride in doing your best work, with full ownership for quality and results. You are solutions-orientated and work hard to get the job done - with passion, determination and resilience to succeed. You own your continuous development and are always seeking to improve and upskill.
  • Pioneering - You are innovative, explore all possibilities and create new opportunities.  You push boundaries and challenge the status quo, taking calculated risks where appropriate, acting always with integrity yet with a sense of fun and creativity.

Closing Date: 11 August 2022

Ready to join us? 

Are you ready to join a company that is passionate about dreaming big and changing business for good? 

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength; and will be considered an asset to our workforce.

If you're excited about joining us and think you have what we're looking for, even if you don’t tick every box on the job description, we'd love to hear from you.

To apply, just click 'Apply for this Job' and submit your online application, telling us why you think you’re just the right hire for us.  It’s worth noting, if you move away from the application page you will lose any progress you’ve made with your application so far, so you do need to complete it in one sitting.

We are committed to ensuring that all of our opportunities are accessible to everyone, so if you have any specific circumstances or adjustment requirements which may prevent you from completing an application online, or if you need additional support through our recruitment process, please contact us on [email protected]and we’ll be really happy to help.


Your privacy is important to us. As part of your application, you will be required to confirm that you have read and understood our Candidate Privacy Notice ​and agree to us processing your personal data in accordance with this notice.

We can’t wait to hear from you!

For more information about the Virgin Group click here

“Life is all about striving and growing. I never want to have made it;

I want to continue making it!”

Richard Branson